Systems-of-record architecture, Bowtie diagnostics, AI-assisted automation, and GTM systems designed to make forecast, pipeline, churn, and execution visible in one operating layer.
End-to-end systems thinking across the full GTM stack — from architecture decisions to automation execution.
Flexible support for founders, CROs, GTM leaders, and scale-up teams that need senior systems-of-record leadership without hiring a full-time operator.
Ongoing strategic and operational ownership of the GTM stack: systems of record, forecasting, lifecycle reporting, governance, and the operating cadence around it.
A focused diagnostic to find where pipeline, forecast, system-of-record hygiene, handoffs, or customer lifecycle motion are breaking.
Design and implementation of practical automations that reduce manual work, improve data quality, and surface revenue risk earlier.
Real automation workflows across GTM operations, Finance, Compliance, and CS. Tool-specific, outcome-driven, production-ready.
AI is treated as infrastructure, not theatre: system-of-record context, workflow triggers, deal intelligence, and Claude Workspace playbooks routed through the tools teams already use.
Revenue doesn't stop at closed-won. The Bowtie maps the full customer lifecycle — acquisition on the left, retention and expansion on the right.
Each broken Bowtie stage has a pattern. This maps the failure mode, symptoms, the right tool, and the AI fix.
Real systems, real constraints, measurable results. Each engagement started with a broken Bowtie stage and ended with a scalable system.
Feedback from sales leaders, CROs, and CS teams on the systems we built together.
* Representative of feedback received. Full attribution and LinkedIn references available on request.
Opinionated on tooling. I pick systems operators can maintain — not just engineers.
Four phases. No wasted motion. Every engagement starts with diagnosis and ends with something the team can actually run.
Start free to understand where your GTM system is breaking. Then choose the right engagement model to fix it.
Not sure where your GTM operating system is breaking? I map your Bowtie, identify the biggest conversion gaps, and hand you a prioritised roadmap — at no cost.
Embedded fractional GTM systems architect — I design, build, and operate your revenue operating system on an ongoing basis. No full-time hire required.
For fractional GTM systems support, systems audits, or AI/GTM systems builds, send a short note with the problem you are trying to solve and the systems currently in place.